Executive Creative Director Stéphane Xiberras
Creative Director Éric Astorgue
Copywriter Chrystel Jung
Art Director Romain Ducos
Director Blacktool
CANAL
The TV of today
In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts… But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. We created a campaign to communicate its cutting-edge technology by highlighting how the not-so distant past now feels unmistakably old. This TV campaign is comprised of six films, each playing on a feature that was once perceived as best-in-class.