SIXT CAR RENTAL
The worst driving license picture
As first French car rental, Sixt only rents nice cars. But, when someone comes to hire one, they have to show their driving licence. And, let's be honest: nobody ever looks their best on those photos. So we've decided to boost driving licence photos. But there was only one condition: people had to share their photos on social media and the worst photo won a price! People could also participate during the Mondial Paris Motor Show at the Sixt Showroom.